Business developers

With decades of combined experience, Hans Maagendans, Erik Brand, Mark Brons and Perry van Mierlo know the banana market inside out. As Business Developers at Coccinelle, they are the daily point of contact for customers across Europe.

They closely monitor market developments, provide expert advice and ensure that quality, service and reliability go hand in hand.

But what does their role really involve? And what makes the difference between being a supplier and becoming a true partner? We asked the team to share their perspective.

What makes a business developer at Coccinelle different from a traditional salesperson?

Our role starts where a typical sales conversation ends. Of course, we help customers with their purchasing decisions, but our added value lies in the advice we provide. We understand the market, we know the entire supply chain, and we proactively think alongside our customers. They rely on us to help them make the right decisions, not just for today, but for the long term.

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Why is it so important to understand the entire supply chain?

A banana travels a long journey before it reaches the supermarket shelf. Its origin, transportation, ripening process, packaging and logistics all influence the final quality. Because we understand every step of that journey and work closely with our colleagues across the company, we can offer our customers informed advice and tailored solutions.

A business developer doesn’t just sell bananas. They help customers move forward.

What does a typical working day look like?

There really is no such thing as a typical day. The market changes constantly. We monitor availability, discuss quality issues, coordinate with colleagues and stay in close contact with customers. That variety is exactly what makes the job so interesting.

What gives you the greatest satisfaction in your work?

When customers see us as an extension of their own business. Trust is built over time by giving honest advice, keeping our promises and finding solutions together. That’s what this role is really about.

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Curious about the people behind our bananas?

Discover the full story of Hans Maagendans, Erik Brand, Mark Brons and Perry van Mierlo and learn how their experience, expertise and commitment make a difference for our customers every single day.

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